Length has to be counted wherever a platform cuts text off or refuses it past a limit altogether. Approximate figures for 2026:
| Where | Limit | What counts |
|---|---|---|
| Page title (title tag) | about 60 characters | with spaces |
| Page description | about 160 characters | with spaces |
| A Telegram message | 4,096 characters | with spaces |
| A photo or video caption in Telegram | 1,024 characters | with spaces |
| A post on X (Twitter) | 280 characters | with spaces |
| An SMS in Latin script | 160 characters in a single message | with spaces |
In search results the length is measured not in characters but in the width of the line: a title made of wide letters breaks off earlier than one with the same number of characters set in narrow ones. The counter gives a first approximation, and the exact width is shown by the pixel SERP simulator.
When paying for text, most briefs state the length without spaces, and that figure is always the lower of the two. For platform limits it is always characters with spaces that count, since the system counts the whole string. Academic assignments phrase the requirement differently from one place to the next, so check what exactly is meant before submitting, not after. The difference between the two figures is roughly equal to the number of words: however many words there are, that is how many spaces sit between them.
There is no universal norm, and "the more the better" is a harmful oversimplification. Length is set not by some desired figure but by the question the page is answering. A practical approach: look at the length of pages that already rank for your query and aim for that order of magnitude. If competitors answer the question in 2,000 characters, a 12,000-character text will not give an edge – it will drive people away. To check whether length has turned into repeating the same keyword, use keyword density analysis.
Yes, in both character metrics. A comma, a period and a digit take up as much space in the string as a letter, so platform limits count them the same as text.
Most often it comes down to how line breaks, double spaces and non-breaking spaces are handled. One service counts a line break as a character, another does not. The difference is usually a handful of characters and does not affect limits.
No, the tool only accepts text pasted into the field. A document's contents need to be copied and pasted in – formatting and images are dropped in the process, only the text itself is counted.
The field is built to work with a whole text, not paragraph by paragraph. If you are pasting a very long document, it is more practical to split it into parts – that makes it easier to spot exactly which fragment pushed the length past what is needed.
Subtract from the total character count the number of spaces, which is roughly equal to the number of words minus one. That works for a short phrase, but not for a page of text, which is why it is simpler to look at the ready-made figure.
Not directly. Length matters as a sign that the topic has been covered properly: a short note cannot answer a complex question. But padding a text out for the sake of a number works against the page.
The text is only used for counting and stays in the field until the "Reset" button is pressed or the page is reloaded.
Paste text into the "Content" field and press "Count" – the tool shows the number of words and the number of characters with and without spaces. The amount of text you can paste is not limited by the size of the window.
| Metric | What it includes | Where it is used |
|---|---|---|
| Words | Sequences of characters separated by spaces or line breaks. Numbers and abbreviations count as words too: "back in 2026" is three words. A hyphenated word counts as one, so "e-commerce" adds a single unit to the count | Article length, editorial requirements |
| Characters with spaces | The full length of the string: letters, digits, punctuation and the spaces between words | Platform limits – this is the value meant when a limit of N characters is mentioned |
| Characters without spaces | The same length, but with spaces excluded. The phrase "Hello, my name is Daniel" is 24 characters with spaces and 20 without | Accepting and paying for copywriters' work |
The counter works with text pasted into the field: uploading files, counting sentences and paragraphs, and word frequency are not part of it. Related tools help prepare text before counting: the cleaner for extra spaces and HTML tags removes clutter that would otherwise get counted, find and replace fixes repeated fragments, and the case converter brings a heading to the right form.