Comprehensive Online Competitor SEO Analysis
Compare sites from real Yandex & Google search results: organic visibility, keyword gaps, offers and technical SEO
Current Plan: Guest
Step 1: Website Parameters and Search Queries
Step 2: Choose Competitors for Detailed Analysis
Add known sites or find competitors using your queries from the first step. Then select sites to compare.
When you continue, we will find sites in search results for your queries. You can then choose which to compare. This paid option shows the reserve ceiling; unused units are refunded. Skip it if you have added competitors manually.
The default estimate covers 5 competitors. Discovery selects at most the chosen number. Then select sites using checkboxes; adding more competitors changes the price.
Discovery is complete. Choose sites and continue to the analysis quote.
Step 3: Cost Calculation and Confirmation
Cost Calculation in Plan Units
This is the maximum launch reserve. Actual costs are charged and unused units are refunded.
The service covers repeated AI generations within its recovery budget. Your reserve does not increase automatically.
Analyzing Competitors
This process takes approximately 3–5 minutes. You can safely close this page; your report will be saved.
Frequently Asked Questions
How does the comprehensive competitor analysis work?
The tool collects live search results from Yandex and Google for your target queries, calculates organic visibility for each site, filters out aggregators and marketplaces, and deeply inspects the structure, offers, and technical metrics of direct competitors.
How does this differ from standard rank tracking?
Rank tracking only checks positions for your own domain. Competitor analysis reveals the full competitive landscape, identifies keyword gaps where competitors outrank you, compares offers and pricing, and provides actionable strategic recommendations.
Which search engines and locations are supported?
We support Yandex (with regional selection lr) and Google (with country gl and search depth up to TOP 100 on the Gold plan).
How does quota reservation and billing work?
Costs are calculated upfront using a transparent formula. Candidate discovery requires minimal units, while full deep crawling reserves units only after your explicit confirmation. Any unused reserved units are instantly refunded if cancelled or failed.
Can I export reports for my clients?
Yes, branded PDF reports and OpenXML Excel spreadsheets (XLSX) can be downloaded. Gold plan subscribers can also export White-Label reports without ITSEO branding.
Comprehensive online competitor analysis provides an objective evaluation of your website compared to search leaders in Yandex and Google. The tool executes a robust multi-stage audit: from live SERP capture to in-depth comparison of commercial factors, pricing, and technical SEO metrics.
Key Features of Competitor Analysis
- Search Visibility: weighted visibility score computation across your targeted query set.
- Keyword Gap Discovery: find high-value search queries where competitors dominate the TOP 10 while your site is missing.
- Offer & USP Comparison: AI-powered extraction of value propositions, advantages, and pricing strategies from landing pages.
- Technical Audit & Indexation: inspect indexed pages volume and baseline technical optimization health.
Related Tools
To monitor keyword rankings over time, use Keyword Rank Checker; to inspect individual SERPs, visit SERP Checker; and for comprehensive domain diagnostics, run SEO Site Audit.