Analyze a real Google or Yandex results page and find your domain position.
These are different jobs. Analyzing the results answers the question "what is in the top for this query at all, and why" – it is about the market and the content format. Checking positions answers the question "where does my site stand" and only makes sense over time, on the same list of queries. Here you pull the results page itself; to keep a list of queries and follow where the site stands, use the keyword rank checker.
It only highlights your site in the pulled results so you do not have to look for it by eye. That is a convenience while going through one snapshot, not monitoring: no history of checks is kept and no chart of movement is built.
Personal results take into account your search history, geolocation and cookies – they are personalized for you. A pull without personalization shows a more objective picture, and that is the one it is correct to compare different queries against each other on.
Up to the hundredth line: pages are selected in steps of 10 results. The first ten are usually enough to work out the format of the top, and deeper pages are needed when you look at who else is competing for the query beyond the first screen.
Results are subject to natural fluctuation – the search engine tests ranking variants on part of the audience. A single pull shows a snapshot at one moment, so conclusions are drawn from the stable signals: the type of pages and the mix of domains, not the exact order of the lines.
Yes, some search engines mix local results into the page and shift the ranking slightly even for general informational queries depending on the chosen region.
Enter a keyword, pick the search engine, device, region and language – and get a snapshot of the results for that query: which pages hold the top, whose they are and how their snippets read. The tool pulls the results page itself; it does not track your positions on a schedule.
| Setting | What it controls |
|---|---|
| Keyword | the phrase the results are pulled for |
| Domain | optional field – highlights your site in the pulled results if it is there |
| Search engine | Google or Yandex |
| Device | desktop or mobile – the results differ between them |
| Results page | in steps of 10 results, up to the hundredth line inclusive |
| Region and language | localizing the results for a specific audience |
The main thing is the type of pages in the top: it shows which format the search engine treats as the best answer. If the first ten are roundups and rankings, a single product page will climb harder for that query regardless of technical optimization. Next comes the mix of domains: aggregators, marketplaces and directories instead of ordinary sites mean the topic is held by large platforms. And the snippets themselves – they show which wording of titles and descriptions the search engine considers relevant to the query.
Before taking apart the results for a query, it is worth making sure the real demand for it is high enough – the Wordstat frequency check is made for that. How your page's title and description will look among the pulled snippets is shown by the snippet preview.