UTM Builder
Ready link
Ready LinkThis result uses previous parameters. Generate a new link.
A static link without advertising macros is required.
Authentication is required to create and manage short links.
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1. Add links
Nonempty row values override common values. Empty cells inherit common values, then channel defaults. Roistat/Openstat columns apply only to enabled tags.
2. Set common parameters
Applied to all rows. CSV values can override them.
Additional options
Additional settings
3. Create links
Batch Generation Results
0 / 0| # | Status | Original URL | Result URL | Actions |
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Paste existing campaign URLs to verify compliance with the selected analytics standard. One link per line. You can also check a single link.
| # | Status | Original URL | Fixed Variant | Issues |
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Short link
Saved Links
Sign in to save links in your library.
| Title / Host | Result URL | Date | Actions |
|---|---|---|---|
| Library is currently empty. Generate a link and click «Save to Library». | |||
Analytics Tagging Standards
Manage corporate tagging rules, dictionaries, and required parameters.
| Standard | Type | Mode | Version | Rules / Dictionaries | Action |
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| No available standards All standards are hidden or archived. You can restore a template or create a new one. | |||||
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ITSEO Marketing Standard v1
Primary corporate standard: mandatory source, medium, campaign; strict dictionaries and channel pairs. |
System | Strict | v1 |
Required:
utm_source, utm_medium, utm_campaignSources: yandex, google, vk, telegram, newsletter...
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Flexible Standard (Advisory)
Advisory mode: warnings instead of blocking errors on dictionary deviations. |
System | Advisory | v1 |
Required:
utm_source, utm_medium, utm_campaignSources: yandex, google, vk, telegram, newsletter...
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Compatibility with Legacy UTM Builder
Only utm_source is required; all other parameters are optional. |
System | Advisory | v1 |
Required:
utm_sourceSources: freeform |
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The UTM Builder adds standardized campaign parameters to a destination URL so visits can be grouped in analytics systems. Source identifies where traffic originates, medium describes the channel, campaign names the initiative, and optional term or content values distinguish targeting and creative variants. Consistent naming makes cross-channel reports easier to compare.
Enter the landing page and campaign values to generate the tagged URL, then test that it opens the intended page and records correctly. Establish lowercase naming rules before launching, avoid personal or confidential information in parameters, and do not tag ordinary internal links because doing so can overwrite the visitor’s original acquisition data and fragment reports.